Online content creators, e.g., video creators, earn revenue from product or brand in their content. However, there are no current techniques to measure the impact of such content. This disclosure describes techniques described to measure the impact of content viewership. For example, the techniques can be implemented to measure the search lift generated by such content. The content is selectively withheld from a subset of viewers. The difference in search volume for content related keywords from viewers in this group is compared with that from viewers that were exposed to the content. The advertiser is provided with the measurement and is charged based on a cost-per-incremental-search. Online content platforms can implement the techniques that provide benefits to advertisers (better measurement of impact of product placement advertising) and content creators (opportunities to increase revenue).
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Lewis, Justin and Price, Thomas, "Measurement of impact of product placement advertising", Technical Disclosure Commons, (February 21, 2018)