Systems, methods, and computer-readable storage media that may be used to conduct geo-user advertising experiments. One method includes determining a set of content items and filtering an activity log based on one or more characteristics of the set of content items to determine a subset of users. The method further includes retrieving geo-based data from the subset of users over a first timeframe. The method further includes designating one or more geographic regions associated with the subset of users as a treatment group and one or more geographic regions associated with the subset of users as a control group. The method further includes modifying a spend level associated with the treatment group and retrieving geo-based data over a second timeframe. The method further includes calculating an impact of the modification of the spend level and generating graphical interface data for presentation to a device of a content provider.
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Chu, Penelope; Vos, Wiesner; Jackson, Henry; Saxena, Ashish; and Koehler, James, "Systems And Methods For Performing Geo-User Content Provision Experiments", Technical Disclosure Commons, (December 15, 2017)