This document describes a system where advertisers do not need to create multiple variations of an advertisement for targeting different sets of users. The system includes utilizing machine learning algorithms to generate a dedicated model to generalize user interests (e.g., as opposed to a rule based approach). The machine learning algorithms and model can be applied to a large scale of users to provide coverage on personalized advertisements. As the advertisement is generated at query time, additional storage is not needed in the backend.
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Gupta, Sanchit and Kumar, Ashwin, "Personalized Advertisement Content", Technical Disclosure Commons, (November 10, 2017)