This document describes computer-implemented systems, methods, devices, and techniques for identifying users whose location histories or travel patterns indicate shared interests or characteristics of the users. In some implementations, the techniques are applied to expand a remarketing list by adding users to the remarketing list who have similar location histories or travel patterns to one or more users that were initially identified on the remarketing list. The similar location histories or travel patterns can be identified with respect to particular location features that are determined to have sufficient explanatory power in predicting specified interests or other characteristics of a user.
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Qiu, Jianjun, "EXPANDING USER LISTS USING LOCATION DATA", Technical Disclosure Commons, (May 23, 2017)