A system and method are disclosed to allow users to make a micropayment to skip remaining ads in a commercial break of online media. The system shows video content with an option to skip the ads shown on a small button or other user interface (UI) element overlaid on the video. The method calculates the ad cost using simple or multi-video auctions. It also creates incentives for advertisers to improve ads by increasing cost-per-impression of ads that users may dislike. The system also includes a mechanism to provide feedback to the advertiser regarding quality score of the ads and uses machine learning to optimize various aspects of the commercial break. Thus, the system creates both economic incentives and feedback for advertisers to improve the quality of their ads while improving user experience.
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Toksoz, Tuna and Price, Thomas, "Time-Value Auction", Technical Disclosure Commons, (March 01, 2017)