Abstract
A mechanism for intelligently selecting advertisements to present to users in conjunction with videos. The mechanism identifies and analyzes past user interactions with advertisements, and uses this analysis to intelligently inform advertisement selection. Past user interactions may include watching an ad all the way through without skipping it; sharing an ad; “liking” or up-voting an ad; returning to a website associated with the content sharing platform to re-watch an ad; re-watching an ad by “rewinding” to the beginning of the ad; visiting or subscribing to a “channel” associated with the advertised product or with the advertiser; commenting on the ad; and so forth. The mechanism can be employed in conjunction with other advertisement selection techniques, or can be employed independently.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Hampson, Courtney and Witkowski, Mary, "Intelligent Advertisement Selection", Technical Disclosure Commons, (November 09, 2016)
https://www.tdcommons.org/dpubs_series/313