This paper discusses an automated system in which publishers would be able to tell the advertisement platform which features they would value having and how much these features are worth to them. The advertisement platform can decide which features to develop as well as which publishers to invite to join the advertisement platform. The advertisement platform uses the information about how the publishers value certain features to find publishers who value the same features, before the advertisement platform develops the features. The advertisement platform may invite the publishers who value the same features to join the system, and may make temporary payments to the publishers while the features are developed. This provides an incentive for publishers to reveal their true values for particular features. This automated system is mutually beneficial to the advertisement platform (to get more publishers to sign up, and to make an optimal decision about which new features to develop) and to the publishers (to sign up for a platform with features they desire).
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Hummel, Patrick and Harris, Christopher, "INCENTIVIZING PUBLISHERS TO JOIN A PUBLISHER NETWORK", Technical Disclosure Commons, (February 23, 2015)