Abstract
Generally, the present disclosure is directed to using machine learning to predict advertisement targeting solutions. In particular, in some implementations, the systems and methods of the present disclosure can include or otherwise leverage one or more machine-learned models to predict optimal advertisement target solutions such as, for example, keyword word sets, negative word sets, location restrictions, bid adjustments, and/or schedules based on product data such as, for example, advertisement content (e.g., ad creatives text), seed keywords, images of the product, and/or advertiser metadata.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Garrett, Zachary, "Machine Learning to Predict Advertisement Targeting Solutions", Technical Disclosure Commons, (December 12, 2017)
https://www.tdcommons.org/dpubs_series/941