A method for interpreting conversion path performance from upper-funnel interactions includes evaluating likelihood of conversion for each of several customers to whom content from the advertiser has been served based on existing conversion path data from both converting and/or non-converting users to a website. The method further includes generating a report for an advertiser indicating performance of campaign based on the evaluation of likelihood of conversion for users, updating data regarding likelihood of conversion based on further interactions of users, and optionally implementing one or more actions with respect to one or more groups of the users based on performance data.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Hoyne, Neil, "METHOD FOR INTERPRETING CONVERSION PATH PERFORMANCE FROM UPPER-FUNNEL INTERACTIONS", Technical Disclosure Commons, (January 05, 2016)