Abstract

An ad conversion system proposes a new type of conversion technique. This technique tracks change conversions such as home and job changes which occurred as a result of advertisements (ads) searched. The system receives a search query from a user at a predetermined location for the user. In response to this search query, the system provides ads to the user. Thereafter, the system can receive a user interaction with one of the ads displayed to the user. After receiving this interaction, the system identifies a change in the predetermined location for the user. Subsequently, the system determines a conversion for the ad that the user interacted with.

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