Techniques described enable users to - based on another person's advice or order, or because they have received information or had an idea - to act in real-time on media content, e.g., television content, that they watch. The techniques can lead to a more connected, engaged, and informed television audience. For example, while viewing a news channel on a smart television, a call to action option is incorporated such that on a user command (e.g., a voice command such as saying “action!”), a user is presented with various options such as contact the host or channel through social media and email. In another example, users can browse related news topics and stories or access additional information about the host and channel.
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Bellamy, Eric, "Real-time interaction with television content", Technical Disclosure Commons, (November 14, 2017)