Abstract
Online audio and video playback services often include advertisements that are played before content requested by a user. Advertisements can be on a substantial duration, e.g., 30 seconds. Many services provide an option for the user to skip the ad after a shorter duration, e.g., 5 seconds. In such situations, a user may not see the advertised product or brand if it isn’t included in the initial portion of the advertisement. This disclosure describes techniques to display an advertisement summary, e.g., one or more video frames or a portion of audio, for a short duration of time, e.g., 100-250ms when a user skips an advertisement. The advertisement summary can be provided by the advertiser, or determined automatically from the frames from the advertisement by applying one or more classifiers.
Recommended Citation
Lee, Juhyun, "Displaying Summary for Skipped Advertisements", Technical Disclosure Commons, (November 07, 2017)
https://www.tdcommons.org/dpubs_series/788