This document describes a technique for identifying competitors of a brand based on organic impression data. The system identifies relevant search queries that lead to the brand website based on a selection of search queries from historical data. The system assigns a weight to each search query associated with the brand website. The system calculates an organic impression count based on the search query. The system calculates a score for each candidate competitor as it relates to the brand website. The system ranks/sorts each candidate brand based on its calculated score to determine the top competitors for the brand website. The system may improve confidence in the result by computing the reverse competitor score in order to filter candidate competitors that do not consider the brand website as an equal competitor.
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Sun, Yunting; Chen, Aiyou; and Selvam, Abinaya, "Competitor Identification Based On Organic Impressions", Technical Disclosure Commons, (September 22, 2017)