Abstract
Increased efficiency in modeling through analytic power user analysis is introduced in this publication. The analytic power user analysis includes identifying a first set of users from a global set of users. The first set of users is generally characterized as proficient, relative to the global set, in setting up and/or tracking a content item. Interactions of the first set of users are analyzed to determine interactions or information associated with interactions that distinguish the first set of users from the global set. A second set of users are identified based on the distinguishing interactions or associated information. Performance data associated with the second set of users is used for analysis and modeling improvement.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Jacobson, Alex, "Increased Efficiency In Ad Modeling Through Adveritser Analytic Power-User Analysis", Technical Disclosure Commons, (July 19, 2017)
https://www.tdcommons.org/dpubs_series/603