This document describes a technique for eliminating webpage flickering during A/B testing, also known as split or bucket testing, without delaying webpage load times. An asynchronous-hide snippet embedded into a webpage hides the whole webpage during the asynchronous loading of an A/B testing tools’ optimization scripts. A snippet includes an end-of-hiding function to unhide the webpage, a timer to remove the function, and a globally accessible data structure to identify other scripts or clients. A separate endHide function invoked on start-up implements an un-hiding protocol, ensures snippet availability and script registration, marks the data structure to indicate the script hiding status, and removes the end-of-hiding function.
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Kuhn, Brian; Dimitropoulos, Dimitrios; Chen, Bing; and Wogulis, James, "WEBPAGE HIDING FOR ANTI-FLICKERING SYNCHRONOUS SCRIPT LOADING", Technical Disclosure Commons, (January 13, 2017)