The disclosure presents a system and method that enable users to receive reminders of movie premieres of interest. The system comprises an inaudible data stream that is embedded into movie trailers comprising data such as movie name, year of movie, release date and producing studio, etc. This data stream is picked up by an application installed on a user’s mobile device which prompts the user to select trailers they would like to receive release reminders on. The system then adds reminders to the user’s calendar for when each movie actually premieres. Also these inaudible data streams could be incorporated into videos the user watches on any online streaming services or social networking sites such that they act as signals for popping up additional related videos/trailers as a sort of targeted promotion.
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Price, Thomas and Toksoz, Tuna, "Use of inaudible data stream embedded into movie trailers for setting up reminders when movie premieres", Technical Disclosure Commons, (June 03, 2016)