A watch face system transmits a watch face to a user, based on a current context of the user and one or more predetermined criteria associated with the watch face. The system receives the current context for the user (e.g., the user’s current location, events, and/or activities associated with the user). The system determines that the current context for the user satisfies the predetermined criteria associated with the watch face. The system then transmits the watch face for display by a wearable computing device associated with the user
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Koa, Kirsten, "RECEIVING WATCH FACES FOR WEARABLE DEVICES", Technical Disclosure Commons, (January 08, 2015)